Auping Colors
Oh the red, white and blue...
The assignment was to develop a new color range for Auping bed models. Besides a selection of new vivid colors we wanted to go for a mix and match concept where every model can be selected with the desired color. This way a customer can select their favorite design with their favorite color. To enhance the customer experience we’ve developed a new store concept which allows a customer to sample, test and create their own personal design.
What I did
- Project Lead
- Development
- Testing
- Implementation