Within the Project Bureau of USG Engineering I worked on a couple of projects as project lead. Voortman Steel Machinery, part of the Voortman Steel Group, gave us the assignment to design and develop the housing of their new cutting and milling machines. Besides managing the project I also was creative director, translating the wishes from the customer into a design which eventually was developed into a beautiful product portfolio.
We’ve incorporated the long history of Voortman and looked carefully at the functionality of each machine to design a robust yet futuristic range of housings which speak a strong language. The V304 was the first machine operational with the new design.